Gain Industry-Relevant Skills through Professional Courses in Advertising

Aspirants understand the blend of knowledge as to how consumer reacts to marketing and at the same time marketing responses depends on consumer behavior through courses like BA or MA inadvertising at one of the finest institutes, schools, or colleges across India. 
 

Legion of passionate aspirants learn through industry-oriented curriculum that includes- Introduction to Consumer Behavior; Consumer Behavior and marketing Strategy, Methods of consumer research, Applications of consumer behavior knowledge in marketing. Contributing disciplines and area like psychology, social psychology, economics, anthropology etc. Diversity of consumers and their behaviors. Profiling the consumer and understanding their needs. Segmentation, Consumer Decision making process and decision-making roles Information Search Process; Evaluative criteria and decision rules. Are consumers Rational or emotional. Involvement theory and applications
Students gain skills in the concepts such as Consumer needs, theories of Motivation and their applications. Process theories and content theories. Personality and self-concept. Theories of personality. Trait theory and measurement. Motivational Research. Perception. Thresholds of perception, Subliminal perception, Perceptual process dynamics. Positioning methods and measurement. Perceptual mapping methods, multi-dimensional scaling. Consumer imagery Learning theories and their applications, Brand loyalty, Brand extensions. Conditioning theories, Cognitive learning theories. Attitudes and Attitude Change; Concept and measurement of attitudes. Strategies of attitude change. Attribution theory and Cognitive dissonance. Persuasion and persuasibility can be the medium to perform outstandingly to grab better opportunities.

AAFT is one of the oldest institutes that offers undergraduate, postgraduate and diploma courses to educate and train the legion of passionate aspirants under academic excellence. The institution offers advertisingcourses in Delhi NCR under one roof. Students get the opportunity to learn through special sessions, industry-relevant workshops, live projects and other educational activities at one single platform. Therefore, it is essential for the aspirants to learn professional aspects and gain industry-relevant skills and more. 

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