Aspirants understand the blend of
knowledge as to how consumer reacts to marketing and at the same time marketing
responses depends on consumer behavior through courses like BA or MA inadvertising at one of the finest institutes, schools, or colleges across
India.
Legion of passionate aspirants
learn through industry-oriented curriculum that includes- Introduction to
Consumer Behavior; Consumer Behavior and marketing Strategy, Methods of
consumer research, Applications of consumer behavior knowledge in marketing.
Contributing disciplines and area like psychology, social psychology,
economics, anthropology etc. Diversity of consumers and their behaviors.
Profiling the consumer and understanding their needs. Segmentation, Consumer
Decision making process and decision-making roles Information Search Process;
Evaluative criteria and decision rules. Are consumers Rational or emotional.
Involvement theory and applications
Students gain skills in the
concepts such as Consumer needs, theories of Motivation and their applications.
Process theories and content theories. Personality and self-concept. Theories
of personality. Trait theory and measurement. Motivational Research.
Perception. Thresholds of perception, Subliminal perception, Perceptual process
dynamics. Positioning methods and measurement. Perceptual mapping methods, multi-dimensional
scaling. Consumer imagery Learning theories and their applications, Brand
loyalty, Brand extensions. Conditioning theories, Cognitive learning theories.
Attitudes and Attitude Change; Concept and measurement of attitudes. Strategies
of attitude change. Attribution theory and Cognitive dissonance. Persuasion and
persuasibility can be the medium to perform outstandingly to grab better
opportunities.
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