The modern day world has witnessed the prominent use of smart
phones and other mobile devices in social networking activities across the
Internet over the last few years. With the emergence of new technologies on the
block, the consumers are more informed now than ever before. They are acquiring
and sharing information through numerous ways. They communicate with each other
through dynamic and entertaining mediums. In this fast changing realm, the advertisers
need to devise better strategies to market products more effectively.
To reach out to the modern consumer, technological communication
across a global level must be implemented. This requires transition from old
methods of advertising to new techniques. The Internet has brought with it many
new means to communicate promotional messages, from branded viral videos,
banners, advertorials, sponsored websites and so much more.
The leading institutes offering advertising
courses in India can train you on advertising concepts and theory, with
mandatory yet limited practical experience. A media institute, on the other
hand, gives you a competitive advantage of being trained on the new age advertising
concepts, such as Cell Phone & Mobile Advertising, Broadcast Advertising,
Online (Digital) Advertising as well as In-Film Advertising.
We are all familiar with the mass-market conventional forms of
communications including print, television, radio and the internet. The in-film
advertising is a relatively new form of advertising that has been spreading
rapidly. It is a promotional gimmick embedded in entertainment content of the
films, for instance the music promos, adverts and stings for cinema and songs, whose
impact lasts forever because the film lives on.
A professional advertising course
with additional grooming on the subjects of film and music video production
will prepare you for a career in creative advertising in media and
entertainment industry. You will learn about ideas generation, creative writing,
brand management and communication, budget control, and meeting target
audience's expectations through promotional communication.
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